By Jamika Martin

Becoming @glowobsessedgirl

"IT WAS A JOURNEY THAT WAS CHARACTERIZED BY A LOT OF RESEARCH AND TRIAL AND ERROR"

I never fully intended to become a "skincare influencer." I have never had problematic skin, a fascinating story to tell, or some life changing secret to perfect skin. I have always just been an average girl who happened to take a little bit of extra pride in her skincare routine. Skincare has always been something that has fascinated me, but not many people around me were talking about it.

It all started when my friend, Jordan, asked me if I wanted to put on a "face mask" in middle school. I was immediately intrigued and eagerly agreed. We spent the night in a self-care trance, trading stories and laughing while using fancy lotions and such from under her mom's sink. I was hooked on beauty. I watched tons of YouTube tutorials, begged by dad to take me to Target for Cetaphil, and indulged in the occasional Lush bath bomb when I had a little extra cash. It was a journey that was characterized by a lot of research and trial and error, but I loved learning about my skin and taking care of it. This obsession quickly followed me into my high school and college years and suddenly so many people were asking, "Your skin is so clear! What do you do?"


Honestly, I never thought in A MILLION years a single person would interested in the sh*t I put on my face. That all changed in December 2018; I was at the absolute lowest point of my entire life, and I came across a little something on Instagram known as the ~skincare community~. I have always struggled with what I was put on this earth to do. I have never had any special talents or quirks. I have seriously just been the most average you can get. I fell down a rabbit hole and was immediately obsessed with this community of people who exclusivity discussed one of my favorite topics in the world: beauty and skincare. About a week later, I opened @glowobsessedgirl and I told NOBODY. I was terrified of people finding it and making fun of me, or thinking it was stupid. I even deactivated it at one point because I was so insecure.

Here I am, 7 months later, making content for brands that I have always adored and sharing my passion for beauty among thousands of other like-minded humans. I have felt endless amounts of love and support, and made so many friendships on this platform. When I'm down, I know these people will always have my back and lift me back up.

Within this account, as cheesy as it sounds, I have felt purpose and passion. I feel a thousand steps closer to happiness and knowing who I am. There's no specific formula or line of steps to become a 'skincare influencer' or 'beauty blogger'. Don't put on a front, don't be something you are not. Be authentically you and work hard on your content and reviews. Put your entire heart and soul into your account. Connect with other people in the community. Be willing to learn and make mistakes along the way. You don't need a fancy camera or a million products. Just be yourself and put life into the things that make you happy. I'm a nursing student, I have a real job and I have plenty of other things to worry about, but I make it work because I am in love with what I am doing and the community I am a part of. There is nothing more rewarding than sharing your passion with people.

Side Note: ROSEN Skincare has also been one of the most amazing and supportive brands in my journey on Instagram. Their founder, Jamika, is the bomb and their products rock! Some of my favorites include the Gold Tides Toner (I just ran out and I find myself still trying to reach for it every day) and the Moonlight Moisturizer! They have changed the game for my skin.

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    One of the best posts I’ve read recently. Thank you so much for writing such a good article.

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  • Hi!
    I have stress acne lately & I was wondering if you can share any products that you think might help me :). & does the cooling fridge help with your products?

    p.s. I LOVE your page

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